Logo and Label Design for Chef 17

Client: Chef 17 - Natural and Vegan Products

I designed the branding for Chef 17, a line of natural and vegan products, including hot sauces and condiments. The project incorporated the client’s concept of a hand-drawn aesthetic and merged it with professional branding elements to create a cohesive and appealing design.

Key Responsibilities and Achievements:

• Logo Design:
  • Developed a clean, bold logo that emphasizes the brand’s artisanal and premium qualities.
  • Incorporated elegant typography to balance the natural, hand-drawn feel with a polished, professional look.
• Label Design:
  • Designed visually appealing labels that highlight the product’s vegan and all-natural qualities.
  • Featured a hand-drawn illustration of a pepper as a central element, connecting with the brand’s focus on fresh, natural ingredients.
  • Included clear, concise text to communicate essential product details, such as ingredients and volume.
• Integration of Client’s Vision:
  • Collaborated closely with the client to incorporate their initial drawing concept into the final label design, ensuring their vision was fully realized.

Materials and Production:

• Printed on high-quality materials to enhance durability and maintain the vibrant colors and design integrity.
• Labels were designed to fit seamlessly on the product’s packaging, creating a visually cohesive brand presentation.