Graphic Design and Printing of Lucky Strike Brochure

Client: British American Tobacco Central America (BATCCA)

For the iconic Lucky Strike brand, I designed and managed the production of an elegant and visually striking brochure to showcase the brand’s heritage and identity. This high-quality marketing material combined innovative design with premium printing techniques to reflect Lucky Strike’s timeless appeal.

Key Highlights:

• Graphic Design: Developed a creative and engaging layout that incorporated a historical timeline of the Lucky Strike brand, presented with a modern aesthetic to captivate the audience.
• Premium Printing:
  • Material: 150 GSM matte coated paper for a sleek and professional finish.
  • Finishing: Spot UV varnish applied to selected elements to enhance visual impact and create a tactile experience.
• Visual Storytelling: Seamlessly integrated visuals and text to narrate the brand’s history and achievements, highlighting its iconic status in the industry.
• Production Oversight: Coordinated every aspect of the production process to ensure flawless execution and timely delivery.

This project reflects my ability to design and produce high-quality marketing materials that effectively communicate brand values and resonate with the target audience. The combination of creative design and precise production details elevated the Lucky Strike brochure to a premium level.