I managed the design and production of a high-quality brochure for Kent, a premium cigarette brand under British American Tobacco. This project combined creative design with meticulous printing specifications to reflect the brand's sophistication and appeal.
Key responsibilities and achievements:
Graphic Design: Developed an elegant and modern brochure layout aligned with Kent’s premium brand identity.
Printing Specifications: Oversaw the production process, ensuring the use of:
250 GSM matte coated paper for a professional, high-quality finish.
Score lines for precise folding and presentation.
Spot UV varnish for a refined, high-end look on selected elements
Production Coordination: Worked closely with printing providers to guarantee attention to detail, color fidelity, and timely delivery.
This project demonstrated my ability to combine design expertise with technical production knowledge to create a polished and impactful marketing asset.