I led the design and production of a premium brochure for Benson & Hedges, a distinguished brand under British American Tobacco. This project required a blend of sophisticated design aesthetics and meticulous attention to detail in printing to reflect the brand’s upscale image.
Key responsibilities and achievements:
Graphic Design: Developed a refined and elegant brochure design, aligning with Benson & Hedges’ brand identity and target audience preferences.
Printing Specifications: Ensured high-quality production standards, incorporating premium materials and finishes to enhance the brochure’s visual appeal and durability.
Brand Consistency: Collaborated with the client’s marketing team to ensure the design faithfully represented the brand’s luxurious and prestigious positioning.
Production Oversight
This project exemplifies my ability to create and deliver marketing materials that elevate brand perception through exceptional design and production quality.