Ambio Magazine Series

Client: British American Tobacco (BATCCA)

For three years, I led the creation, production, printing coordination, and digital expansion of Ambio, a bi-monthly magazine series developed for British American Tobacco (BATCCA). This project involved not only managing the physical publication but also establishing a digital presence to extend its reach through a dedicated blog.

Key responsibilities and achievements:

• Print Publication: Designed and maintained the magazine’s visual identity, aligned with the client’s branding. Coordinated the printing process to ensure high-quality production and timely delivery for every issue.
• Content Development: Curated and developed compelling articles and visual elements tailored to the target audience, ensuring the content remained relevant and engaging.
• Digital Blog Development: Designed and launched a dedicated website blog to complement the magazine, enabling the publication of articles online to increase accessibility and readership.
• Project Management: Supervised a multidisciplinary team of writers, designers, and printers to ensure seamless execution of both print and digital components.
• Enhanced Reach and Impact: The integration of print and digital platforms strengthened the magazine’s influence and allowed for greater audience engagement.

This project highlights my ability to merge traditional and digital media, combining creative design, logistical coordination, and technological innovation to deliver a cohesive and impactful communication strategy.