Andres Solano
Senior SEO Specialist | Growth Marketer | information architect | Web expert | Graphic Designer
Since I was 9 years old, technology has been a fundamental part of my life. In 1993, when few families in Costa Rica had a computer, we already had a Macintosh Classic II, thanks to my mother’s dedication to journalism and my father’s work at Radio Nederland, a renowned Dutch broadcasting station that produced educational content from its base in Costa Rica. My life revolved around communication, production, and frequent contact with computers.
While others played video games, I was exploring design, writing, and the digital world. By 1999, we had two computers at home and an Internet connection.
The oldest domain I registered to create a website was back in 2005. Since then, graphic design, web development, and SEO have led me to work with brands, institutions, and companies of all sizes. The work has been continuous, and the journey hasn’t stopped since.
Technology is more than just a tool for me; it’s an extension of my mind and creativity.
- Phone: +50685034300
- Website: andressolano.com
- Gender: Male
- E-mail: info@andressolano.com
- Nationality: Costa Rica
- Address: San Jose
CLIENTS
Red Bull, British American Tobacco, Coca Cola, Heineken, Malboro, INS (Instituto Nacional de Seguros), Correos de Costa Rica, Bomberos de Costa Rica, Grupo Roble, Tiendas Cachos, Jose Sojo, Selectrica, Botonetas, Nest, Biogenetic, Multivac, Serendipity Adventures, Metrocom, Grupo Empresarial Datasoft, Rae Ingenieros, Diaco Construcción, among other companies and individuals who have placed their trust in my work.
PROFESSIONAL PROFILE
I am a well-rounded professional with over 18 years of proven experience in multiple key disciplines, providing strategic and operational value to high-impact projects. Since 2005, I have collaborated with major brands, companies, and organizations, developing and leading initiatives that combine creativity, analysis, and flawless execution. My self-taught approach and passion for continuous learning have allowed me to master areas such as web development, graphic design, advanced SEO, digital marketing, large-scale event production, and significant budget management.
Web Development and SEO
Expert in web design and development, with in-depth knowledge of HTML, CSS, and advanced strategies for organic search engine optimization (SEO).
Certified in specialized courses such as Content Strategy, Google Tag Manager, and Semrush for e-commerce and B2B.
Implementation of technical and content strategies to maximize website visibility and performance.
Digital Marketing and Advertising
Expert in creating campaigns with Meta/Facebook Ads and Google Ads.
Ability to design comprehensive marketing strategies, from content creation to execution and analysis.
Advanced knowledge of information architecture, data analysis, and usability testing to optimize digital experiences.
Graphic Design and Corporate Printing
Extensive experience in graphic design and managing large-scale printing projects, leading processes from conceptualization to production.
Former manager of a printing project in Costa Rica, where I optimized internal processes and enhanced business efficiency.
Event Production and Logistics
Production of large-scale electronic music events, managing everything from hiring international artists to logistics and high-budget administration.
Skilled in coordinating multidisciplinary teams, ensuring deadlines are met, and exceeding client and attendee expectations.
Editing and Multimedia Production
Advanced proficiency in programs like Adobe Premiere and Ableton Live, combining technical and artistic creativity to produce high-quality audiovisual content.
I have consolidated my expertise with over 60 certifications and specialized courses, reinforcing my technical and strategic skills in areas such as digital marketing, SEO, programming, and data analysis.
My career reflects a unique combination of technical capabilities, strategic creativity, and a leadership mindset. My approach goes beyond execution: I understand business needs, identify opportunities, and design solutions that deliver tangible impact.
I am prepared to take on high-responsibility roles, lead teams and projects requiring an integral vision, and solve complex challenges in dynamic environments. My commitment to excellence and passion for continuous learning make me a valuable asset to any organization seeking innovation, efficiency, and exceptional results.
Educational Experience
Over the past 18 years, I have built my career and expertise through a self-taught approach, constantly learning and growing by working hands-on across various industries and disciplines. My professional experience has been my greatest teacher, allowing me to develop skills in web development, graphic design, SEO, digital marketing, event production, and more.
However, I recognized the value of formalizing and reinforcing my knowledge in specific areas where I wanted to deepen my expertise. This motivated me to pursue certifications in topics that align with my career goals and areas of interest.
Advanced Content Marketing Course
Basic Course of Computers and Informatics
Basic Programming Course
Content Marketing Course
Content Strategy and Planning Course for SEO
Content Creation for Marketing
Control Flow Course in C
Copywriting Course for Digital Platforms
Course to Create Campaigns with Meta/Facebook Ads
Course to Make and Sell SEO Consulting
Course to Position Your E-commerce with Semrush
Curso de Introducción a Google Tag Manager
Definitive HTML and CSS Course
Excel Course for Data Analysis
Fundamentals of Software Engineering (IBM Cloud)
Google Ads Search Course
Google Search Console Fundamentals Course for SEO
Google Tag Manager Course for Marketing
Information Architecture Course with Usaria
Internet Computer Networks Course
Introduction to C Course
Introduction to SEO: Search Engine Optimization
Introduction to Terminal and Command Line Course
Introduction to the Web: History and Operation of the Internet
Logical Thinking: Algorithms and Flowcharts
Logical Thinking: Data Management, Structures, and Functions
Prework Course: Configuring Development Environment in Windows
Prework Course: Configuring the Linux Development Environment
Programming History: Languages and Paradigms
SEO Data Collection and Analysis Course
SEO Good Practices Course
SEO for B2B with Semrush
Search Engine Optimization for E-commerce
Technical SEO Course
Usability Testing Course
User Research: Practical Studies
Web Accessibility Course
These certifications complement the experience I have gained throughout my career and demonstrate my commitment to staying current and improving my skill set. By combining self-taught expertise with formal training, I ensure that my knowledge remains relevant, strategic, and applicable to the needs of modern organizations.
SEO Senior Manager at Best Digital, an extension of Exchange Media Group—a leading marketing agency in Fayetteville, Tennessee, with origins in the 1970s — I managed projects for both major and smaller accounts. With a portfolio of over 1,000 websites, I led both the marketing and development teams to drive consistent site enhancements.
My responsibilities encompassed comprehensive keyword research, content strategy development, site optimization, Google Analytics tracking, detailed reporting, issue identification, and improvements in page speed performance.
I led the SEO department for over 700 websites, managing both marketing and development teams to drive site improvements. Within just a few months, I achieved significant success across multiple projects, securing top rankings for highly competitive keywords in the United States.
My responsibilities included comprehensive keyword research, content strategy development, site optimization, Google Analytics monitoring, reporting, issue identification, and enhancing page speed performance. Additionally, I established a strategic roadmap for departmental improvement, positioning the agency to adapt proactively to future changes in Google’s algorithm.
I maintained full control over the website, including SEO management, achieving #1 Google rankings for searches like "Printing in Costa Rica," "Business Cards in Costa Rica," "Brochures in Costa Rica," "Folders in Costa Rica," and several others, as well as #3 for "Website Design in Costa Rica."
I developed the online store using WooCommerce, overseeing all aspects of its functionality and customer experience.
Additionally, I managed all marketing campaigns, including copywriting, product photography, and social media content creation. I was responsible for overseeing the entire printing services process, handling client interactions, and ensuring quality and timely delivery.
For business administration and data analysis, I created and managed Excel documents to streamline operations and effectively track key metrics.
Responsibilities included artist scouting for music signing, website development and SEO optimization, social media management, content creation (including posts and cover designs), marketing strategy development, and music distribution across major digital platforms such as Beatport, Amazon Music, Apple Music, and various other online stores.
Artist Booking, Event Production, and Logistics Management for Dave Seaman and Nick Warren event at Club Vertigo in Costa Rica. Successfully coordinated an engaging experience for an audience of 1,200 attendees, overseeing all aspects from artist arrangements to event logistics.
Artist Booking, Event Production, and Logistics Management: Coordinated a large-scale open-air event for an audience of 4,000 at Real Cariari Shopping Mall, featuring Cosmic Gate, globally acclaimed DJs and electronic music producers. This event involved comprehensive planning to ensure a seamless experience, from artist booking to on-site logistics.
Since 2006, I have been responsible for developing and maintaining the website of José Sojo, a renowned piano expert. Over the years, I have created multiple versions of the site, continually refining its design and functionality to stay current with evolving web standards. In addition, I managed the SEO strategy for the site, ensuring optimal visibility and search engine performance. Today, pianosojo.com consistently ranks as the top result on Google for piano tuning services in Costa Rica, reinforcing José Sojo’s digital presence and solidifying his reputation in the field.
National Violence Prevention Campaign for the Ministry of Justice: Developed a comprehensive campaign that included a website, SEO, as well as the design of banners, signage, television advertisements, and radio spots. This initiative aimed to raise public awareness and promote preventive measures against violence on a national scale.
Heineken Event: Managed artist booking, logistics, full event production, and design and creation of advertising materials for an audience of 1,000 at Club Vertigo.
Also in 2006, I began working with REM Capital, a real estate investment group, developing highly dynamic websites featuring interactive property plans using Flash. During this phase of my career, I completed numerous web projects, logo designs, corporate branding, and interactive presentations for construction companies and real estate developers.
The oldest domain I registered, styleurbano.com, dates back to 2005. Initially, it was a digital magazine featuring event schedules and news on Costa Rica’s nightlife scene. I was among the first to film events at Club Vértigo, creating video galleries and photo collections of activities at this iconic Costa Rican club.
Years later, capturing videos and photos of nightlife events became integral to the scene, though at the time, people found it unusual to see someone documenting events with a camera.
Since YouTube hadn’t yet emerged, I uploaded videos and photos directly to the server, where they were played through a custom Flash player I developed. This project also marked the beginning of my exploration into SEO (Search Engine Optimization), as I sought to improve the website's ranking on Google.
Around 2003, I was already designing flyers for bars and electronic music events where I participated as a DJ and event producer. Shortly after, I began creating my first websites, working extensively with Flash in addition to traditional HTML and JavaScript.
By 2005, I was collaborating with my father on corporate and advertising video production, focusing on graphic design and animation. Throughout this time, I remained committed to learning and expanding my knowledge. Between 2006 and 2008, I obtained certifications from Adobe in Dynamic Application Development, 3D Studio Max, ActionScript, Website Development, and Advanced Design.